Mehndi as fashion accessory

A famous singer with mehndi all over her body created quite a stir at last year’s MTV awards function, bearing testimony to the fact that this art has moulded itself so perfectly according to the needs of changing times to become chic and fashionable rather than being drab .

Mehndi has broken free of the traditional wedding, Teej or Karva Chauth days and is being applied for a Valentine’s Day bash , a formal party or even an evening at a disco. In its new avatar, mehndi has been elevated to the status of body art and a fashion accessory for the fashion-conscious youngsters.

In recent popular culture, mehndi has enjoyed a renewal. Western musicians and Hollywood personalities have adopted and altered the tradition so that mehndi as a temporary, pain-free body ornamentation alternative to tattooing is now the hottest new trend among women and men. As the trend grows in popularity, so grows the list of personalities that have been seen sporting mehndi patterns. Actress Demi Moore was among the first celebrities to be seen wearing mehndi. From Madonna and Naomi Campbell to Drew Barrymore the list of famous names smitten with mehndi magic is ever increasing.

The art of decorating hands and feet with henna has been in vogue for the past 5,000 years and even though the designs fade the art has withstood the impact of change.

Now it is not just hands and feet that are adorned, but also arms , neck, back and navel.

Rekha Sharma, a city-based mehndi artist, who has been in this field for the past 18 years and has seen this traditional art form change into its new-age avatar says, ‘‘for the past 2-3 years the number of teenaged college -going clients has increased substantially. They prefer glitter and coloured mehndi for formal parties and are willing to experiment with new things. They also do not hesitate to pay for these designs.’’ Rekha says that she used to charge Rs 80 for bridal mehndi when she started 18 years ago, but now it can cost anywhere between Rs 2,500 to 4,000 depending on the intricacy of the designs.